Lifting the veil off NIL: How the Memphis Tigers really get it done
Memphis Tigers defensive back Quindell Johnson (15) celebrates after making a play during an NCAA football game against the Navy Midshipmen Sept. 10, 2022, in Annapolis, Md. Johnson, now a safety with the Chicago Bears, was in on the ground floor of Memphis’ NIL program. (Daniel Kucin Jr./AP file)
Nowadays — three years after NIL was made official on July 1, 2021 — some of college sports’ highest-paid athletes are millionaires in an ecosystem composed of kids, coaches, collectives and even agents.
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