Memphis Local, Sports, Business & Food News | Daily Memphian | Lori Turner-Wilson

Guerrilla Sales & Marketing: Generate a 32:1 ROI on email marketing

lori@redrovercompany.com (Lori Turner-Wilson) — Tue, 19 Mar 2019 04:00:00 -0500

Five steps to boost your email marketing results by expanding your database.

Guerrilla Sales & Marketing: Save a seat for PR

lori@redrovercompany.com (Lori Turner-Wilson) — Tue, 12 Mar 2019 11:03:36 -0500

A public-relations practitioner can't write a plan that will achieve the company’s objectives if he or she doesn’t know what you talk about around that big table in the conference room.

Guerrilla Sales & Marketing: Don't be spooked by prospects that go dark

lori@redrovercompany.com (Lori Turner-Wilson) — Tue, 5 Mar 2019 11:46:36 -0600

It can be disheartening to have a prospect go dark, but don’t take it personally. Consider it a puzzle you’re tapped to solve.

Guest analysis: Super Bowl ad recap – $360 million in wasted spending

lori@redrovercompany.com (Lori Turner-Wilson) — Mon, 4 Feb 2019 16:50:40 -0600

This year's Super Bowl advertisers seemed to struggle to know what message to send to consumers. Much of the country isn’t feeling particularly frivolous and light, and social issues are risky in today’s politically charged environment. The result: mediocrity.

Guerrilla Sales & Marketing: Brand lessons from Apple on changing the world

lori@redrovercompany.com (Lori Turner-Wilson) — Tue, 8 Jan 2019 04:00:00 -0600

The essence of a brand isn’t so much about rationale arguments; instead, it’s how it makes the market feel emotionally. So believed the late Steve Jobs.

Guerrilla Sales & Marketing: Repeatable sales process essential for scalable growth

lori@redrovercompany.com (Lori Turner-Wilson) — Tue, 1 Jan 2019 04:00:00 -0600

For many business-to-business (B2B) companies, the ability to grow correlates directly with the ability to effectively expand the sales team.

Guerrilla Sales & Marketing: The speed of trust is an undeniable advantage

lori@redrovercompany.com (Lori Turner-Wilson) — Tue, 20 Nov 2018 04:00:11 -0600

I find myself inspired today by a book called “The Speed of Trust,” by Stephen M.R. Covey. You’re probably familiar with Covey’s father, who wrote “The 7 Habits of Highly Effective People.”

Storytelling is data with soul

lori@redrovercompany.com (Lori Turner-Wilson) — Tue, 2 Oct 2018 16:29:12 -0500

Sales professionals who understand they are in the emotional transportation business win the day. Harvard Professor Gerald Zaltman explains that 95 percent of purchasing decisions are subconscious and largely based on emotion versus logic. Once that emotional decision has been made, the brain seeks out logical input to support it.