Memphis Local, Sports, Business & Food News | Daily Memphian | Tricia Warren

Guerrilla Sales & Marketing: Can’t we all get along … with Google

tricia@redrovercompany.com (Tricia Warren) — Tue, 19 Feb 2019 04:00:08 -0600

Google focuses on user intent to find relevant search results. Here are three ideas you can apply to your search-engine-optimization plan to get back to Google's page-one results.

Guerrilla Sales & Marketing: Build a foundation for better outbound leads

tricia@redrovercompany.com (Tricia Warren) — Tue, 29 Jan 2019 04:00:00 -0600

There's a statistic from InsideView that tells us 90 percent of CEOs say they never return cold calls or cold emails. Ouch. Why bother? Because we have no doubt companies need qualified leads, from both outbound and inbound, to contribute to the health and well-being of the sales pipeline.

Guerrilla Sales & Marketing: Make video your first choice in 2019

tricia@redrovercompany.com (Tricia Warren) — Tue, 25 Dec 2018 04:00:00 -0600

It should come as no surprise that video content will continue to dominate social media in 2019. It’s certainly key to making your brand’s presence felt in a meaningful way across social platforms.

Guerrilla Sales & Marketing: Be there for life’s micro-moments

tricia@redrovercompany.com (Tricia Warren) — Tue, 27 Nov 2018 04:00:06 -0600

Imagine an everyday scenario where friends meet for lunch without a plan. One friend suggests Chinese and everyone agrees. But where? Smartphones are drawn. A few swipes and a quick search later and the friends are headed to a nearby restaurant with positive reviews. This business owner is reaping the benefits of micro-moment marketing.

Up your video game, go live

tricia@redrovercompany.com (Tricia Warren) — Tue, 23 Oct 2018 04:00:11 -0500

What’s so great about live video?

Three content marketing blunders to avoid

tricia@redrovercompany.com (Tricia Warren) — Tue, 9 Oct 2018 04:00:03 -0500

According to a report by Content Marketing Institute, 72 percent of content marketers credit strategy as a major contributor to their increased level of success. If your company is enjoying mind-blowing metrics from the content-marketing strategies you have in place, good for you! If you’re struggling with less than favorable metrics and are thinking of throwing in the content towel, think again.