Memphis Local, Sports, Business & Food News | Daily Memphian | Cam Elliott

Guerrilla Sales & Marketing: 3 steps for e-commerce success

cameron@redrovercompany.com (Cam Elliott) — Tue, 22 Jan 2019 04:00:01 -0600

E-commerce stores are becoming more commonplace. Unfortunately, the task of creating a store easily overshadows the creation of a sales strategy.

Guerrilla Sales & Marketing: 3 Web Metrics You Can’t Afford to Ignore in 2019

cameron@redrovercompany.com (Cam Elliott) — Wed, 12 Dec 2018 14:34:52 -0600

If there’s one takeaway from 2018, it’s that the internet is changing. Search engines have more content than ever before to sort through, and they’re increasingly expected to provide the best results. Transparency has been taken to a new level as privacy protection laws and website accessibility lawsuits increase. A website’s online reputation is now factored into search rankings as Google continues to prioritize expertise and industry knowledge.

Guerrilla Marketing: Grow your brand with data-driven design

cameron@redrovercompany.com (Cam Elliott) — Wed, 14 Nov 2018 04:00:04 -0600

What if you could redesign your website with proven data? What if – before you ever began designing your new site – you knew the type of content your target audience wanted most, as well as what headlines, navigation menus and even colors would lead them deeper into your site to convert to a specific goal? Even better, what if that type of data were easily at your fingertips?

Google says you are what you 'E-A-T'

cameron@redrovercompany.com (Cam Elliott) — Tue, 16 Oct 2018 10:37:17 -0500

Google’s latest two algorithm updates, Medic and Birthday, each had a significant impact on where affected websites found themselves ranking within the search engine results pages (SERPs).

Stalled out in search ranking? Consider your PageRank and TrustRank

cameron@redrovercompany.com (Cam Elliott) — Tue, 25 Sep 2018 10:55:28 -0500

There are a jaw-dropping 2.3 million internet search queries per minute. How does Google decide which results you see? How can you get your business to the top of the list? While there’s no free “easy button” for improving your rank overnight, a little knowledge about how PageRank and TrustRank work can take you a long way in your quest for a coveted spot in the first ten results.