Memphis Local, Sports, Business & Food News | Daily Memphian | Ashley Sullivan

Guerrilla Sales & Marketing: Say no to spray and pray

ashley@redrovercompany.com (Ashley Sullivan) — Tue, 21 Mar 2023 21:06:36 -0500

Eighty-four percent of businesses using ABM say it delivers higher return on investment than other marketing campaigns.

Guerrilla Sales & Marketing: Stop ignoring user-generated content

ashley@redrovercompany.com (Ashley Sullivan) — Tue, 5 Mar 2019 11:49:44 -0600

You’ve heard it time and time again. Content marketing is how your marketing will win. When developing your content strategy, there is one asset you can’t ignore: user-generated content.

Guerrilla Sales & Marketing: Can you hear me now?

ashley@redrovercompany.com (Ashley Sullivan) — Tue, 5 Mar 2019 11:49:12 -0600

An audio strategy focused on voice-search optimization and branded audio-content development can help brands stand out among the competition.

Guerrilla Sales & Marketing: Alexa, read my email

ashley@redrovercompany.com (Ashley Sullivan) — Tue, 18 Dec 2018 04:00:00 -0600

Smart home voice assistant usage is on the rise. According to Nielsen, 24 percent of U.S. households use such a device and that number is expected to double in 2019. As marketers try to optimize for the impact such devices have on search, Amazon has just rolled out a new Alexa feature for their Echo devices that will also impact email marketing.

You’ve got mail segmentation

ashley@redrovercompany.com (Ashley Sullivan) — Tue, 6 Nov 2018 04:00:03 -0600

If “one size fits all” is the phrase that best describes your email marketing strategy, you have most likely experienced declining opens and clicks and increasing unsubscribes. In a market saturated with messaging, your emails must create what appears to be a one-on-one conversation. So, how can you do that in a mass scale? The answer is in segmentation.

A fast way to sink your sales team

ashley@redrovercompany.com (Ashley Sullivan) — Tue, 30 Oct 2018 04:00:09 -0500

If you’re looking for a fast way to sink your sales team, let your processes go stale.