There are 2 article(s) tagged Sales and marketing:

• December 2019

  • Another part of the Memphis music scene is going away

    The Consignment Music Store at 4040 Park Ave. will close on Dec. 17 after nearly three decades of providing local musicians with instruments or cash.

    By Tom Bailey December 04, 2019

• October 2018

  • Storytelling is data with soul

    Sales professionals who understand they are in the emotional transportation business win the day. Harvard Professor Gerald Zaltman explains that 95 percent of purchasing decisions are subconscious and largely based on emotion versus logic. Once that emotional decision has been made, the brain seeks out logical input to support it.

    By Lori Turner-Wilson October 02, 2018