What if you could redesign your website with proven data? What if – before you ever began designing your new site – you knew the type of content your target audience wanted most, as well as what headlines, navigation menus and even colors would lead them deeper into your site to convert to a specific goal? Even better, what if that type of data were easily at your fingertips?
When it comes to job interviews, I’ve seen it all. Most interviews come in a fairly straightforward format. You do a phone screen with human resources and then a phone interview with the hiring manager. Afterward, you come in person for meetings with the hiring manager and other folks on the team.
There’s a public secret that benefits many individuals and nonprofits. It’s called matching gifts. That’s the term for when an employer – or other organization – commits to make a gift to a nonprofit that “matches” the gift made by an employee or other qualified individual.
A Back End of Innovation conference keynote by Jon Kolko, partner, Modernist Studio. Kolko started out by discussing the myth of creativity and how it becomes mystified in the workplace. “Nothing is further than the truth,” he adds.
Richard Jupe, vice president, innovative product development, Altria. Jupe got to the point, fast. Altria’s strategy: reduce risk and expand choice. “We have a dual engine. We are changing our culture with this model,” he says.
RAY’S TAKE: Back in the 1990s a Pennsylvania man spent $4 at a flea market for a painting that he didn’t even like. He bought the painting because he liked the frame. When he tossed out the painting, he found an envelope with one of the first printings of the Declaration of Independence. Documents like the one he found have sold for up to $8.14 million.
Leading by example is something Rebecca Bowers, third grade teacher at Kingsbury Elementary, lives out not just daily but hour by hour. As she encourages her students to stay curious and ask questions, she, too, endeavors to remain a lifelong learner.
I recently had the opportunity to attend LinkedIn’s annual human resources event, Talent Connect. Held in Anaheim, California, the event showcased everything LinkedIn’s been working on in 2018, and their plans for the future.
If “one size fits all” is the phrase that best describes your email marketing strategy, you have most likely experienced declining opens and clicks and increasing unsubscribes. In a market saturated with messaging, your emails must create what appears to be a one-on-one conversation. So, how can you do that in a mass scale? The answer is in segmentation.
It’s almost 2019 – do you have a plan for year-end fundraising?
Editor's note: Part two in a three-part series.
Ray’s Take: When you enter into marriage or a serious relationship, the decision on whether you should combine your finances is an important one and should be thought through carefully and planned out appropriately.
New York City at Christmas borders on a real-life fantasyland decked out with every holiday movie cliché, from ice skating under massive trees to visiting Santa at the Macy’s in Herald Square.
He came to help for a few months just to volunteer to get their fund-raiser started. But here he is, 23 years later, now their president and CEO.
Sometimes, you want to feel like your work means something. You want to feel like a person who is performing a craft. You want to feel like a professional. Somehow, looking for a job can make you feel like a discount item on a shelf at a big-box store.
With this column we offer food for thought. We want to start a conversation and encourage people to find a way we can protect historically black neighborhoods and grow them through inner-city, nonprofit land conservancies that African-Americans establish, contribute to, fundraise for, are actively involved in and govern.
What’s so great about live video?
Which department acts like a lightening rod within your organization? You know that if they are called to participate in a meeting it will be both productive and enjoyable. You smile anticipating the meeting, even leaving your smartphone and laptop on your desk because you know it will be completely engrossing.
The last 20 years have seen a dramatic rise in employee class-action lawsuits against employers. Hoping to mitigate the trend, employers increasingly use mandatory arbitration provisions in employment contracts, often requiring employees to waive their right to pursue claims as a class if a dispute arises.
It began on a winter day in 1886, when a retail jeweler in Redwood Falls, Minnesota, received a package of watches that had been shipped to him by a Chicago company. The jeweler refused the package. He did not order the watches, and he had no interest in them.
Growing up in Memphis, Tamera Malone, instructional coach at Gestalt Public Schools, was excited for a fresh start at the University of Tennessee, Knoxville. She was making great strides in her pursuit of a degree in political science, which would soon propel her into law school, or so she thought. Then she took a role as an assistant for a college class that would dramatically alter her perspective and plans for the future.
October in Memphis: a high of 92 and sweat. October in Boston: 65, partly sunny and how I imagine autumn should feel.
Ray’s Take: Everyone loves to set big goals. I’m going to lose 30 pounds and get in shape in a month. I’m going to travel around the world. I’m going to retire at 50. And the list could go on and on. While goal setting is important and helps shape our dreams, goals like these are virtually unattainable and when they aren’t met can leave us feeling like a failure.
Homeownership, the American dream. Where the heart is. We really do love homes. Talking about them, thinking about them, constantly surveying the residential real estate landscape even though we have no plans of moving.
Have you ever had someone tell you that it’s a good idea to get your foot in the door at a company? The theory is that if you get your foot in the door, you can work your way up over time. I understand the reasoning. It’s a career outlook that has been around for a long time. But, in today’s career environment, this approach can backfire.
We all have relationships. When it comes to fundraising – especially major gift fundraising – the question is this: Do you – or those you know – have relationships with individuals who can make or influence major gifts?
Google’s latest two algorithm updates, Medic and Birthday, each had a significant impact on where affected websites found themselves ranking within the search engine results pages (SERPs).
Most businesses would be ecstatic if their revenue increased more than 100 percent in less than two years. Scammers are business people too, scams are their products, and the FBI reports that their revenue from one scam increased 136 percent between December 2016 and May 2018.
When doing both strategic planning and innovation work, the biggest hurdles are your own experiences, worldviews, and knowledge of the market and players in it.
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