There are 12 article(s) tagged marketing:

• April 2020

  • Floied’s sign douses all doubt: Fire extinguishers sold here

    "Trade signs" are more expensive and take longer to make, but they instantly communicate what a business does or makes.

    By Tom Bailey April 28, 2020

• January 2020

  • LEDIC becomes ‘Envolve’

    The 40-year-old LEDIC Management Group has told its apartment residents that the company will refresh its branding and image with a new name, look, logo and tagline.

    By Tom Bailey January 01, 2020

• September 2019

  • Central Station Hotel ‘S’ logo reflects rail and radio stations

    Central Station Hotel developers submit proposed sign to the Landmarks Commission.

    By Tom Bailey September 03, 2019

• May 2019

  • Can you ignore a car vending machine along I-40?

    Construction has started on Carvana's "car vending machine" along I-40 in Northeast Memphis.

    By Tom Bailey May 27, 2019

• April 2019

  • Champion gets new name, owners and growth strategy

    New owners are changing Champion Awards' name to Champion Promotion, forging a partnership with Toof American Digital, and revising Champion's strategy for growth.

    By Tom Bailey April 01, 2019

• March 2019

  • Actors enhance video for online real estate listing

    A Memphis real estate agent uses actors to bring life to a video marketing a luxury East Memphis home.

    By Tom Bailey March 18, 2019

• November 2018

  • Guerrilla Sales & Marketing: Be there for life’s micro-moments

    Imagine an everyday scenario where friends meet for lunch without a plan. One friend suggests Chinese and everyone agrees. But where? Smartphones are drawn. A few swipes and a quick search later and the friends are headed to a nearby restaurant with positive reviews. This business owner is reaping the benefits of micro-moment marketing.

    By Tricia Warren November 27, 2018

  • Sign of the times: Code officers start measuring light

    For the first time the city saw the light, at least in a measured way.

    By Tom Bailey November 15, 2018

• October 2018

  • A fast way to sink your sales team

    If you’re looking for a fast way to sink your sales team, let your processes go stale.

    By Ashley Sullivan October 30, 2018

  • Up your video game, go live

    What’s so great about live video?

    By Tricia Warren October 23, 2018

  • Three content marketing blunders to avoid

    According to a report by Content Marketing Institute, 72 percent of content marketers credit strategy as a major contributor to their increased level of success. If your company is enjoying mind-blowing metrics from the content-marketing strategies you have in place, good for you! If you’re struggling with less than favorable metrics and are thinking of throwing in the content towel, think again.

    By Tricia Warren October 09, 2018

  • Storytelling is data with soul

    Sales professionals who understand they are in the emotional transportation business win the day. Harvard Professor Gerald Zaltman explains that 95 percent of purchasing decisions are subconscious and largely based on emotion versus logic. Once that emotional decision has been made, the brain seeks out logical input to support it.

    By Lori Turner-Wilson October 02, 2018