As Ja Morant’s stardom grows, so does Grizzlies’ marketing in China
With the presence of superstar point guard Ja Morant, the Grizzlies have become one of the fastest-growing NBA brands in Asia. (Brandon Dill/AP file)
A strong social media presence — and a Chinese actress/superfan named Yang Zhiying — fuel the Memphis NBA team’s surging popularity in the world’s biggest market.
Topics
Memphis Grizzlies Grizzlies Ja Morant NBA 2020-21 NBA season Devin Walker Elizabeth Jiao China Subscriber Only Yang ZhiyingAre you enjoying your subscription?
Your subscription gives you unlimited access to all of The Daily Memphian’s news, written by nearly 40 local journalists and more than 20 regular freelancers. We work around the clock to cover the issues that impact your life and our community.
You can help us reach more Memphians.
As a 501(c)(3) nonprofit organization, we provide free news access at K-12 schools, public libraries and many community organizations. We also reach tens of thousands of people through our podcasts, and through our radio and television partnerships – all completely free to everyone who cares about Memphis.
When you subscribe, you get full access to our news. But when you donate, you help us reach all Memphians.
Pay it forward. Make a fully tax-deductible donation to The Daily Memphian today.
Thank you for reading the local news. Thank you for investing in our community.
Drew Hill
Drew Hill covers the Memphis Grizzlies and is a top-10 APSE winner. He has worked throughout the South writing about college athletics before landing in Memphis.
Comments have been disabled on this story.