As Ja Morant’s stardom grows, so does Grizzlies’ marketing in China
With the presence of superstar point guard Ja Morant, the Grizzlies have become one of the fastest-growing NBA brands in Asia. (Brandon Dill/AP file)
A strong social media presence — and a Chinese actress/superfan named Yang Zhiying — fuel the Memphis NBA team’s surging popularity in the world’s biggest market.
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Memphis Grizzlies Grizzlies Ja Morant NBA 2020-21 NBA season Devin Walker Elizabeth Jiao China Subscriber Only Yang ZhiyingThank you for supporting local journalism.
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Drew Hill
Drew Hill covers the Memphis Grizzlies and is a top-10 APSE winner. He has worked throughout the South writing about college athletics before landing in Memphis.