Opinion: What’s in a name? Put it to the Snuff test and find out
Rendering shows the pedestrian plaza at the planned Snuff District development. (Courtesy Fleming Architects)
Dan Conaway
Dan Conaway was a freelance columnist with The Daily Memphian from 2018 to 2025.
Few companies understand what cub copywriters know: the public will shorten anything that’s too long for their use.
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