As Ja Morant’s stardom grows, so does Grizzlies’ marketing in China
With the presence of superstar point guard Ja Morant, the Grizzlies have become one of the fastest-growing NBA brands in Asia. (Brandon Dill/AP file)
A strong social media presence — and a Chinese actress/superfan named Yang Zhiying — fuel the Memphis NBA team’s surging popularity in the world’s biggest market.
Topics
Memphis Grizzlies Grizzlies Ja Morant NBA 2020-21 NBA season Devin Walker Elizabeth Jiao China Subscriber Only Yang Zhiying2025 is almost over. Now is the time to support your trusted local news source.
Will you help us reach more Memphians with quality, in-depth local news? Make a fully tax-deductible donation or other contribution to The Daily Memphian, a 501(c)3 nonprofit news organization, today.
Thank you for keeping up with what’s happening in Memphis. Thank you for investing in our community’s trusted local news source.
Drew Hill
Drew Hill covers the Memphis Grizzlies and is a top-10 APSE winner. He has worked throughout the South writing about college athletics before landing in Memphis.
Comments have been disabled on this story.