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As Ja Morant’s stardom grows, so does Grizzlies’ marketing in China

By , Daily Memphian Updated: April 26, 2021 6:59 AM CT | Published: April 25, 2021 9:21 PM CT

A strong social media presence — and a Chinese actress/superfan named Yang Zhiying — fuel the Memphis NBA team’s surging popularity in the world’s biggest market.

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Memphis Grizzlies Grizzlies Ja Morant NBA 2020-21 NBA season Devin Walker Elizabeth Jiao China Subscriber Only Yang Zhiying
Drew Hill

Drew Hill

Drew Hill covers the Memphis Grizzlies and is a top-10 APSE winner. He has worked throughout the South writing about college athletics before landing in Memphis.

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