Memphis firm designs new Tennessee license plates
Thanks to Speak Creative, a Memphis-based digital marketing agency, Tennessee will officially have a new license plate beginning next year. (Credit: Jordan Finney)
In an earlier version of this story, Corinne Mizzell’s name was misspelled. It has since been corrected.
Thanks to Speak Creative, a Memphis-based digital marketing agency, Tennessee will have a new license plate beginning next year.
Tennessee residents have until Monday, Sept. 27 to pick one of four final designs; the selected plate will be in use beginning in January.
Tennessee’s Central Office of Procurement selected the company based on its submitted design proposal. The award-winning agency uses web design, video production and strategic marketing to help build and amplify brands across the U.S.
“As a lifelong Tennessean and business owner, it was an honor to be selected by the State of Tennessee for this project,” said Jacob Savage, founder and CEO of Speak Creative.
Speak opened its doors in Memphis more than 20 years ago and later added an office in Nashville.
A team of Speak designers worked on the project. Their design had to include the tnvacation.com URL and accommodate a driver's option to include the “In God We Trust” phrase.
State law also requires the inclusion of “Tennessee,” “Volunteer State,” county name and expiration year decal locations.
“The constraints of the project were a fun challenge, said designer Corinne Mizzell. “We did our best to use the constraints to make something unique and representative of the state.”
Speak felt that including the tristar mark from the state flag represented all three regions of Tennessee.
The current green hills style of Tennessee’s license plate design was originally adopted in 2006, with small changes made in 2017.
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Jasmine McCraven
Jasmine McCraven considers herself to be a music enthusiast and believes that she makes the best playlists ever. She is a graduate of Middle Tennessee State, but couldn’t wait to move back home to Memphis for the best food and culture in Tennessee.
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