Bluff City Collective to become an official Memphis Tigers NIL partner
Memphis Tigers teammates (left to right) Carl Cherenfant, Ashton Hardaway and Nicholas Jourdain celebrate on the bench during action against Alabama State on Friday, Nov. 17. Memphis will join forces with Bluff City Collective in an effort to increase name, image and likeness (NIL) funds. (Mark Weber/The Daily Memphian file)
Bluff City Collective will primarily focus its efforts on the Memphis men’s basketball program.
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Memphis Tigers Memphis Tigers Basketball NIL Bluff City Collective Laird VeatchParth Upadhyaya
Parth Upadhyaya covers the Memphis Tigers men’s basketball team. A Raleigh, N.C., native and a graduate of UNC-Chapel Hill’s Hussman School of Media and Journalism, Upadhyaya is a longtime college hoops junkie. Prior to joining The Daily Memphian in 2022, he covered high school sports in western Pennsylvania for the Beaver County Times and Penn State football for the Centre Daily Times.
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