St. Jude to air first-ever Super Bowl ad
St. Jude patient Luna, who makes an appearance in St. Jude’s first-ever Super Bowl spot, was treated at the Memphis children’s hospital after she was diagnosed with leukemia in her home country of Guatemala. (Courtesy St. Jude Children’s Research Hospital)
The Spanish-language ad will give viewers a glimpse into a St. Jude patient’s “no more chemo” party, while inviting them to become ángeles de esperanza, or angels of hope, for the children.
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Super Bowl St. Jude Children’s Research Hospital Spanish-language ALSAC Richard Shadyac Jr.Aisling Mäki
Aisling Mäki has been writing about Memphis since she moved to the city more than 20 years ago. She’s worked for print, digital and broadcast news outlets, including Memphis Daily News and Action News 5 (WMC), as well as public relations agencies. Her work has earned awards from The Associated Press, Tennessee Press Association, Society of Professional Journalists and Public Relations Society of America.
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