Southwest ending ‘cattle-call’ boarding; corporate travelers cheer

By , Daily Memphian Updated: July 25, 2024 6:43 PM CT | Published: July 25, 2024 2:05 PM CT

One analyst says premium seating could add up to $1.5 billion in revenue a year to Southwest, which reported losses on Thursday.

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Southwest Airlines premium seating assigned seating
Jane Roberts

Jane Roberts

Jane Roberts has reported in Memphis for more than 20 years. As a senior member of The Daily Memphian staff, she was assigned to the medical beat during the COVID-19 pandemic. She also has done in-depth work on other medical issues facing our community, including shortages of specialists in local hospitals. She covered K-12 education here for years and later the region’s transportation sector, including Memphis International Airport and FedEx Corp.


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