Southwest ending ‘cattle-call’ boarding; corporate travelers cheer
“Moving to assigned seating and offering premium legroom options will be a transformational change that cuts across almost all aspects of the company,” said Bob Jordan, president, CEO and board vice chairman of the board. (Credit: Stephen M. Keller)
One analyst says premium seating could add up to $1.5 billion in revenue a year to Southwest, which reported losses on Thursday.
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Southwest Airlines premium seating assigned seatingJane Roberts
Longtime journalist Jane Roberts is a Minnesotan by birth and a Memphian by choice. She's lived and reported in the city more than two decades. She covers business news and features for The Daily Memphian.
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