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Hot Topics: One idea to help rescue college sports from financial ruin

By , Daily Memphian Published: August 05, 2025 12:00 PM CT

HOT TOPICS: It’s August now, and the start of the college football season is less than a month away. With kickoff right around the corner, what follows is a four-part examination of hot topics surrounding college sports that arose at the recent American Conference Media Days in Charlotte, North Carolina.

Sunday: Hot Topics: Does Memphis really have College Football Playoff access?

Monday: Hot Topics: Current NCAA transfer portal structure ‘is a threat to the game'

Tuesday: Hot Topics: Washington wants a say in college sports, too

CHARLOTTE, N.C. — As American Conference commissioner Tim Pernetti sees it, college athletics is in financial trouble.

“The industry needs revenue,” he said during his opening remarks at the American’s recent football media days in Charlotte, North Carolina.

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Tim Buckley

Tim Buckley

Tim is a veteran sportswriter who graduated from CBHS in Memphis and the University of Missouri. He previously covered LSU sports in Baton Rouge, and the University of Louisiana football and basketball for The Daily Advertiser/USA TODAY Network in Lafayette, the NBA’s Utah Jazz for the Deseret News in Salt Lake City, the NHL’s Tampa Bay Lightning for the St. Petersburg Times in Florida, and West Texas State basketball for the Amarillo Globe News in Texas.


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