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Ja in China: Before Ja 3 sneakers hit stores, they were born on a whiteboard

By , Daily Memphian Published: September 29, 2025 4:00 AM CT
Ja Morant had just finished the first stop in Asia on Nike’s “Make Them Watch Tour,” a four-week marketing effort to raise public hype for his new signature shoe, the Nike Ja 3.It was a critical moment in his career, although it was unclear how it was going to go. These things are highly structured — and China is too — but Morant is spontaneous. In the end, Morant not only taught China about finding joy in basketball; he may have rediscovered it himself.

Before the Ja 3 sneaker was selling out in minutes on Nike’s online shop, the shoe was nothing more than a few scribbles on a whiteboard inside a cramped New York City office.

The process for Memphis Grizzlies star Ja Morant’s third signature sneaker — the loudest and flashiest yet — was remarkably simple. 

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Drew Hill

Drew Hill

Drew Hill covers the Memphis Grizzlies and is a top-10 APSE winner. He has worked throughout the South writing about college athletics before landing in Memphis.


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