No billboard, no problem. Lunch crowds find their way to Pesce’s Deli
Daniel Pesce stands outside Pesce’s Italian Deli at 6750 Poplar Ave. “I love this little place, it’s the perfect size, perfect location, everything.” (Amaya Taylor/The Daily Memphian)
Hidden in plain sight, Pesce’s Italian Deli sits on the bottom edge of the Forum I building near Kirby Parkway and Poplar Avenue.
But there is no flashing neon sign to draw customers. No directions from the nearby streets to the business’ location. No oversized logo on the side of a building.
Without much advertising or large visible signage beckoning diners, this shop relies on its humble white vinyl lettering displayed on the front of its glass doors to signal its location.
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Pesce's Italian Deli Forum Building Daniel Pesce Subscriber OnlyThank you for reading The Daily Memphian. Your support is critical.
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Amaya Taylor
A native Memphian, Amaya Taylor is a Princeton University junior pursuing an A.B. in English with a minor in journalism. Taylor is a writer and editor at The Daily Princetonian, where she covers theater, film and culture.
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