Daily Jigsaw: Easy Way comeback
The team behind the planned Memphis Public Market Downtown has acquired Easy Way, one of the city’s legacy food brands.
HiFi Memphis bought the Easy Way brand and logo for an undisclosed price and plans to incorporate them into its planned $30 million Downtown project.
“So many of the other markets in other cities have this sort of nostalgia factor to them, and we’ve been thinking what’s the most nostalgic food thing in Memphis that everyone misses,” said Mersadies Burch, executive director of HiFi. “The first thing that comes to mind for a lot of people is Easy Way.”
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