Let’s Grow: Companies should focus on a growth mindset, not a fixed mindset

By Michael Graber, Guest Columnist Updated: November 09, 2018 6:07 PM CT | Published: November 04, 2018 2:13 AM CT

Guest Columnist

Michael Graber

Michael Graber is the managing partner of the Southern Growth Studio, an insight, innovation, and growth firm, and the author of "Going Electric." Learn more at www.southerngrowthstudio.com.

Richard Jupe, vice president, innovative product development, Altria. Jupe got to the point, fast. Altria’s strategy: reduce risk and expand choice. “We have a dual engine. We are changing our culture with this model,” he says.

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Let’s Grow: Companies should focus on a growth mindset, not a fixed mindset

Michael Graber

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