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Business

Opinions still buzzing over neon Beale Street archways

By , Daily Memphian Published: November 24, 2018 9:41 AM CT
<strong>Antwan Walker letters a marquee at the New Daisy Theatre on Nov. 20, 2018, to promote a New Year's Eve EDM party. The New Daisy is near one of the new Beale Street arches that some people still feel was a missed marketing opportunity.</strong> (Jim Weber/Daily Memphian)

Antwan Walker letters a marquee at the New Daisy Theatre on Nov. 20, 2018, to promote a New Year's Eve EDM party. The New Daisy is near one of the new Beale Street arches that some people still feel was a missed marketing opportunity. (Jim Weber/Daily Memphian)

The Beale Street archway signs are loved by some and hated by some, but with nearly 1 million impressions in six months, there’s no debate. They work. For the past six months, Chris Porter, the local graphic designer who created the winning submission, has been keeping track of how many times the archways appeared in an online video or were posted to social media.

Topics

Anthony Lee Beale Street Beale Street Merchants Association Chris Porter John Malmo Jon Shivers
Michelle Corbet

Michelle Corbet

Michelle Corbet covers business for The Daily Memphian. Prior to, she was a reporter at the Memphis Business Journal. A native Memphian and University of Memphis graduate, Michelle covered business in Conway, Arkansas after college. Michelle got her start covering business as an intern at The Commercial Appeal.

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