Small Business Saturday: ‘For every item you buy, you’re helping another family’

By Updated: November 24, 2018 3:30 PM CT | Published: November 24, 2018 9:43 AM CT
<strong>Kimbra McBride, a regular shopper at Buff City Soap, browses the store’s soap selection to restock her bathroom. Buff City Soap is among the Memphis businesses participating in Small Business Saturday to promote an alternative to big-box stores.</strong> (Houston Cofield/Daily Memphian)

Kimbra McBride, a regular shopper at Buff City Soap, browses the store’s soap selection to restock her bathroom. Buff City Soap is among the Memphis businesses participating in Small Business Saturday to promote an alternative to big-box stores. (Houston Cofield/Daily Memphian)

While big-box retailers like Best Buy and Walmart tend to dominate Black Friday sales, the Saturday after Thanksgiving is when consumers “shop small.” In 2010, when small businesses were struggling from an economic recession, American Express declared the Saturday after Thanksgiving as Small Business Saturday, a marketing effort that encourages people to include small, local businesses in their holiday shopping.

Topics

Cooper-Young Small Business Saturday
Michelle Corbet

Michelle Corbet

Michelle Corbet covers business for The Daily Memphian. Prior to, she was a reporter at the Memphis Business Journal. A native Memphian and University of Memphis graduate, Michelle covered business in Conway, Arkansas after college. Michelle got her start covering business as an intern at The Commercial Appeal.


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