Let’s Grow: The long sleep – innovative product gestation

By , Guest Columnist Updated: January 12, 2019 4:00 AM CT | Published: January 11, 2019 11:04 PM CT
Michael Graber
Guest Columnist

Michael Graber

Michael Graber is the managing partner of the Southern Growth Studio, an insight, innovation, and growth firm, and the author of "Going Electric." Learn more at www.southerngrowthstudio.com.

You could call it hibernation, but that’s too kind. You could call it neglect, yet some are working on it pushing the proverbial boulder up the corporate mountain. To be kind, let’s simply call it the long sleep. This condition happens inside organizations when an innovation concept bounces along internally for a long time without launching.

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