Three successful women headline Daily Memphian seminar

By Updated: February 22, 2019 7:03 AM CT | Published: February 21, 2019 10:38 PM CT

Three female leaders in Memphis who work in very different business sectors will share their stories and discuss the challenges and opportunities for women to achieve leadership roles in a time when gender inequality remains pronounced.

The Daily Memphian Women and Business Seminar features Beverly Roberston, Gina Sweat and Melissa McFerrin. It will be held from 3:30 to 5 p.m. on Thursday, Feb. 28, at the Memphis Brooks Museum of Art. Tickets are $25 and seating is limited.

The speakers have climbed the ranks in their fields.

Robertson has more than 30 years of experience in public/community relations, communications, strategic planning and research.

Now serving as interim president and CEO of the Greater Memphis Chamber, Robertson is principal of TRUST Marketing and recently retired as president of the National Civil Rights Museum.

During her NCRM tenure, she raised $43 million, which included the completion of an expansion of the museum and a capital and endowment campaign.

Working with TRUST since 1992, Robertson has been responsible for landing national accounts like the Promus Companies, Holiday Inn Worldwide, Midas International and Merrill Lynch.

After beginning as firefighter in 1992, Sweat now serves as the city of Memphis’ fire services director.

Sweat was appointed as director in 2016 and is the only female to serve in that capacity in Memphis Fire Department history. She is also only one of a few females leading a metropolitan fire department in the United States. 

McFerrin became the head coach of the University of Memphis’ women’s basketball team during the 2008-2009 season.

Her resume includes 164 wins in her nine seasons, making McFerrin the program’s third-winningest head coach. She also played a major role in the $4 million, two-phase upgrade of the Elma Roane Fieldhouse.   

McFerrin's career includes a five-year stint working for the WNBA. She worked as an assistant coach with the New York Liberty and the Washington Mystics and as the Washington Mystics’ general manager.


Beverly Robertson Gina Sweat Melissa McFerrin University of Memphis

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