Trust Marketing founders pass keys to next generation
Beverly and Howard Robertson (at their Downtown office) started Trust Marketing in 1991. Howard said, “We have an excellent perspective and understand the marketplace, especially as it relates to African Americans. People ... needed help with how to reach people who look like us in America, so that became an area of specialty.” (Brad Vest/Special to The Daily Memphian)
Beverly and Howard Robertson, whose clients have included Coca Cola, McDonald’s, Midas, Holiday Inn, and a Tennessee governor, are stepping down. But the business will stay in family hands.
Topics
Trust Marketing & Communications Beverly Robertson Howard Roberston small businessAisling Mäki
Aisling Mäki covers health care, banking and finance, technology and professions. After launching her career in news two decades ago, she worked in public relations for almost a decade before returning to journalism in 2022.
As a health care reporter, she’s collaborated with The Carter Center, earned awards from the Associated Press and Society of Professional Journalists and won a 2024 Tennessee Press Association first-place prize for her series on discrepancies in Shelby County life expectancy by ZIP code.
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