Trust Marketing founders pass keys to next generation
Beverly and Howard Robertson (at their Downtown office) started Trust Marketing in 1991. Howard said, “We have an excellent perspective and understand the marketplace, especially as it relates to African Americans. People ... needed help with how to reach people who look like us in America, so that became an area of specialty.” (Brad Vest/Special to The Daily Memphian)
Beverly and Howard Robertson, whose clients have included Coca Cola, McDonald’s, Midas, Holiday Inn, and a Tennessee governor, are stepping down. But the business will stay in family hands.
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Trust Marketing & Communications Beverly Robertson Howard Roberston small businessAisling Mäki
Aisling Mäki has been writing about Memphis since she moved to the city more than 20 years ago. She’s worked for print, digital and broadcast news outlets, including Memphis Daily News and Action News 5 (WMC), as well as public relations agencies. Her work has earned awards from The Associated Press, Tennessee Press Association, Society of Professional Journalists and Public Relations Society of America.
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