This woman’s passion for Memphis kindles her business’ growth
Shannon Little Briggs owns Campfire Collective, a marketing firm focused on Memphis clients. It has more than doubled in size since it was launched in 2022. (Courtesy Campfire Collective)
What started as Shannon Little Briggs’ one-woman marketing agency has expanded to include 14 team members serving a slew of mostly Memphis clients through marketing, PR and social media support.
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Campfire Collective Shannon Little BriggsAisling Mäki
Aisling Mäki covers health care, banking and finance, technology and professions. After launching her career in news two decades ago, she worked in public relations for almost a decade before returning to journalism in 2022.
As a health care reporter, she’s collaborated with The Carter Center, earned awards from the Associated Press and Society of Professional Journalists and won a 2024 Tennessee Press Association first-place prize for her series on discrepancies in Shelby County life expectancy by ZIP code.
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