Mini Claw snatches onto experiential retail trend
Latrishia (left) and MJ Hilliard try for a plush toy at Mini Claw arcade at Wolfchase Galleria in Cordova. (Ziggy Mack/Special to The Daily Memphian)
With thousands of empty square feet in malls and big boxes everywhere, and fewer retail options to fill them, creative minds have found ways to bring experiences — ways to make lasting memories — to vacant storefronts, and shore up bottom lines in the process.
In Memphis, there are escape rooms and Topgolf, of course, but also go-kart racing, drone courses and now at Wolfchase Galleria, Mini Claw, a gaming concept that comingles the nation’s growing fondness for Asian-inspired plushies and its wish for diversion.
Lei Wang, a Chinese national long in the import business, partnered with Monica Pham and Tommy Fan, who own ethnic grocery stores in Memphis, to launch the first Mini Claw.
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Experiential shopping Shawn Massey Edwards Realty Co. Shops of Carriage Crossing Lei Wang Mini Claw Subscriber OnlyThank you for supporting local journalism.
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Jane Roberts
Jane Roberts has reported in Memphis for more than 20 years. As a senior member of The Daily Memphian staff, she was assigned to the medical beat during the COVID-19 pandemic. She also has done in-depth work on other medical issues facing our community, including shortages of specialists in local hospitals. She covered K-12 education here for years and later the region’s transportation sector, including Memphis International Airport and FedEx Corp.
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