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The Daily Memphian launches app for Apple and Android devices

By Updated: May 14, 2019 10:49 AM CT | Published: May 11, 2019 12:31 PM CT

The Daily Memphian today announced it has launched an app for the site, now available via Apple's App Store and Google Play.

“Since The Daily Memphian launched last September, there are few things people have asked us for more often than an app,” said Eric Barnes, CEO of The Daily Memphian. “The question for many people is, I’m sure, what on earth took so long?

“There are a few reasons, but the main one is this: Apple takes 30% of every purchase made via an app you download from the App Store. For The Daily Memphian, which is already priced at just $7 per month, that would simply make no financial sense.”

This means The Daily Memphian had to make some substantial changes to the reading and sign-up experience within the app, Barnes said. Most notably, readers won’t be able to purchase a paid subscription via the app. Instead, readers will need to subscribe on the website, on either a phone or computer, then log into the app afterward.

Existing paid subscribers to The Daily Memphian will simply download the app from Apple or Google, then log in using their current email address and password.

“Having to buy a subscription outside the app may be annoying for some people,” said Jason Israel, chief technology officer for The Daily Memphian. “But it simply made no business sense for The Daily Memphian to pay more than $2 of every month’s subscription to Apple.”

Barnes explained that by keeping that 30% with The Daily Memphian, the organization is instead able to invest more resources into the journalists who do the work readers and subscribers want.

The addition of an app follows many other additions to The Daily Memphian experience since the organization launched, including:

  • Seven podcasts that focus on everything from sports to neighborhoods to politics.
  • Obituaries, which are available outside the paywall and can be placed on The Daily Memphian at no charge to the families and friends who run them.
  • The addition of five journalists to the newsroom in recent months.
  • Tremendous growth in the organization’s partnership with the Institute for Public Service Reporting at the University of Memphis, which has added veteran journalist David Waters to its staff and which recently produced a comprehensive three-part series on the importance and difficulties of teaching young people to read.
  • Topic-specific, weekly email editions that focus on specific subjects, such as food and dining, business, politics and high school sports.

Topics

The Daily Memphian Eric Barnes Jason Israel

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