Memphis airport taps Carter Malone Group as next marketing agency
RedRover Sales & Marketing Strategy was behind the hiring of University of Memphis basketball coach Penny Hardaway as Memphis International Airport's new celebrity pitchman. Hardaway joined airport president and chief executive Scott Brockman on May 16, 2019, to make the announcement. The Memphis-Shelby County Airport Authority board on Thursday, July 18, voted to enter negotiations with Carter Malone Group to become its new marketing agency. (Jim Weber/Daily Memphian file)
RedRover's five-year run as Memphis International Airport's marketing and public relations agency will come to a close. Next up is Carter Malone Group, effective Oct. 1, pending contract negotiations.
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Carter Malone Group Deidre Malone Memphis International Airport Penny Hardaway Tony AllenWayne Risher
Business news reporter, 43-year veteran of print journalism, 35-year resident of Memphis, University of Georgia alumnus and proud father and spouse of University of Memphis graduates.
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