Big Brother wants you to visit home of blues, soul, rock ‘n’ roll

By Updated: July 22, 2019 3:48 PM CT | Published: July 22, 2019 4:00 AM CT
<strong>Derek Parten of Augusta, Ga., does his best Elvis impersonation during a tour of the Sun Records studio on July 9. Memphis Tourism has turned to data mining to aid its tourism marketing efforts using data and analytics to expand the Memphis brand to new markets.</strong> (Jim Weber/Daily Memphian)

Derek Parten of Augusta, Ga., does his best Elvis impersonation during a tour of the Sun Records studio on July 9. Memphis Tourism has turned to data mining to aid its tourism marketing efforts using data and analytics to expand the Memphis brand to new markets. (Jim Weber/Daily Memphian)

Ashley McHugh, Memphis Tourism’s first research director, said it’s “scary and fun” but not particularly creepy mining aggregated data on visitors to figure out where they come from and why.

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Ashley McHugh Memphis Tourism
Wayne Risher

Wayne Risher

Business news reporter, 43-year veteran of print journalism, 35-year resident of Memphis, University of Georgia alumnus and proud father and spouse of University of Memphis graduates.


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