Memphis-born PR icon Harold Burson looks back

Describes witnessing historic events and managing historic public relations nightmares

By , Daily Memphian Updated: October 28, 2019 7:15 PM CT | Published: October 27, 2019 4:05 AM CT

Harold Burson, the Memphis-born co-founder of Burson-Marsteller, talks about covering Nuremberg Trials and helping Tylenol and Coca-Cola weather public relations crises, during an appearance at Halloran Centre Oct. 23.

Topics

Burson-Marsteller Cola Wars Harold Burson public relations Tylenol
Wayne Risher

Wayne Risher

Business news reporter, 43-year veteran of print journalism, 35-year resident of Memphis, University of Georgia alumnus and proud father and spouse of University of Memphis graduates.


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