If “one size fits all” is the phrase that best describes your email marketing strategy, you have most likely experienced declining opens and clicks and increasing unsubscribes. In a market saturated with messaging, your emails must create what appears to be a one-on-one conversation. So, how can you do that in a mass scale? The answer is in segmentation.

Amy Schaftlein was an elementary student in the Arlington area in the 1990s when her yellow school bus stopped in front of a blighted house.

The rebidding of the renovation of the Memphis Cook Convention Center has come in below the $175 million the city has to spend on the project.

FedEx Corp. announced it will increase shipping rates for three of its subsidiaries, FedEx Express, FedEx Ground and FedEx Freight, effective Jan. 7.

Richard Jupe, vice president, innovative product development, Altria. Jupe got to the point, fast. Altria’s strategy: reduce risk and expand choice. “We have a dual engine. We are changing our culture with this model,” he says.

The remade Mississippi River Park with its own “River Garden” opens in a week. The River Line trail running along the east side of Wolf River Harbor to Big River Crossing will debut the same day. Mud Island River Park is closed until the spring after a season of experiment and minor tweaks.

Memphis Theological Seminary is working to bridge a budget deficit during the first of a three-year financial solvency plan under the guidance of its interim president, Susan Parker, Ph.D.

Five top executives from five large businesses in Memphis participated in a panel discussion Friday on the importance of building and maintaining diversity in the workplace.

“The sky’s the limit” is a recurring theme in conversations among students, faculty and administrators of a school for aircraft mechanics in the shadow of FedEx Express’ Memphis world hub.

First Horizon National Corp. is restructuring the leadership of its wholesale and consumer banking divisions in a move the company says will advance its long-term objectives.

An emerging plan for a better local economic development strategy will include a healthy dose of regionalism, Memphis Mayor Jim Strickland says, and adhere closely to recommendations from ad hoc groups calling for better research, closer management of companies looking at Memphis and setting and sticking to goals for pursuing specific industries.

The Memphis River Parks Partnership has chosen two firms to lead the redevelopment of Tom Lee Park.

The Lake District has secured six more tenants, effectively boosting its committed retail presence to more than 100,000 square feet.

Editor's note: Part two in a three-part series.

Ray’s Take: When you enter into marriage or a serious relationship, the decision on whether you should combine your finances is an important one and should be thought through carefully and planned out appropriately. 

A local tech company is harnessing the power of data and gamification to improve employee wellness and reduce smartphone distraction in the workplace. Memphis-based Extracon Science LLC recently announced the launch of EngageMode, an app which has been in beta testing and is rolling out with current customers.

The University of Memphis’ Center for Applied Earth Science and Engineering Research has been awarded a five-year, $5 million contract to conduct extensive research on the water quality of the Memphis aquifer.

Oscar Insurance Corp. has expanded its Tennessee footprint to include residents in the Memphis metro counties of Shelby, Tipton, Fayette, Lauderdale and Haywood.

The construction firm building the University of Memphis’ $35 million pedestrian bridge, parking garage and plazas this week completed a small project – free of charge – that solves a problem for the adjoining neighborhood.

New York City at Christmas borders on a real-life fantasyland decked out with every holiday movie cliché, from ice skating under massive trees to visiting Santa at the Macy’s in Herald Square.

The city of Olive Branch completed the purchase of Olive Branch Airport on Wednesday, Oct. 31, ending a 45-year run of private ownership of one of Mississippi’s busiest airports.

FedEx Corp. has announced that it will end a shipping discount alliance with the National Rifle Association, citing an inadequate volume of shipping to sustain the program.

Susan Hadley Maynor, vice president of economic development for the Greater Memphis Chamber, was named president of the Tennessee Economic Development Council for 2018-2019.

After more than a decade with only one hotel on the south side of Tenn. 385 near the Carriage Crossing center in Collierville, two new limited-service hotels are in various stages of development and a third hotel is under consideration.

A group working on changes to the local approach to economic development is recommending a larger role for the Greater Memphis Chamber.