FUNdraising Good Times: Increase your fundraising success with matching gifts

By , Guest Columnist Updated: November 13, 2018 4:00 AM CT | Published: November 13, 2018 1:02 AM CT
Mel and Pearl Shaw
Guest Columnist

Mel and Pearl Shaw

Mel and Pearl Shaw, owners of fundraising consulting firm Saad&Shaw, can be reached at 901-522-8727 or saadandshaw.com. They help nonprofits, businesses, universities, and philanthropy tell their story, and build capacity.

There’s a public secret that benefits many individuals and nonprofits. It’s called matching gifts. That’s the term for when an employer – or other organization – commits to make a gift to a nonprofit that “matches” the gift made by an employee or other qualified individual.

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