Guest column: Be prepared to live up to ‘satisfaction guaranteed’

By Randy Hutchinson, Guest Columnist Updated: October 04, 2018 6:35 AM CT | Published: October 03, 2018 3:59 PM CT

Guest Columnist

Randy Hutchinson

Randy Hutchinson is the President and CEO of the BBB of the Mid-South, serving 28 counties in Tennessee, Mississippi and Arkansas. He graduated from Western Maryland College and has an MBA from Wilmington College.

According to the FTC, businesses that proclaim “satisfaction guaranteed” or “money-back guarantee” must be willing to give full refunds for any reason. Any limitations on the guarantee must be clearly stated. The BBB’s Code of Advertising contains similar guidance.

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money-back guarantee satisfaction guaranteed

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Guest column: Be prepared to live up to ‘satisfaction guaranteed’

Randy Hutchinson

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