St. Jude to air first-ever Super Bowl ad
St. Jude patient Luna, who makes an appearance in St. Jude’s first-ever Super Bowl spot, was treated at the Memphis children’s hospital after she was diagnosed with leukemia in her home country of Guatemala. (Courtesy St. Jude Children’s Research Hospital)
The Spanish-language ad will give viewers a glimpse into a St. Jude patient’s “no more chemo” party, while inviting them to become ángeles de esperanza, or angels of hope, for the children.
Topics
Super Bowl St. Jude Children’s Research Hospital Spanish-language ALSAC Richard Shadyac Jr.Aisling Mäki
Aisling Mäki covers health care, banking and finance, technology and professions. After launching her career in news two decades ago, she worked in public relations for almost a decade before returning to journalism in 2022.
As a health care reporter, she’s collaborated with The Carter Center, earned awards from the Associated Press and Society of Professional Journalists and won a 2024 Tennessee Press Association first-place prize for her series on discrepancies in Shelby County life expectancy by ZIP code.
Want to comment on our stories or respond to others? Join the conversation by subscribing now. Only paid subscribers can add their thoughts or upvote/downvote comments. Our commenting policy can be viewed here.