Southwest ending ‘cattle-call’ boarding; corporate travelers cheer
“Moving to assigned seating and offering premium legroom options will be a transformational change that cuts across almost all aspects of the company,” said Bob Jordan, president, CEO and board vice chairman of the board. (Credit: Stephen M. Keller)
One analyst says premium seating could add up to $1.5 billion in revenue a year to Southwest, which reported losses on Thursday.
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Southwest Airlines premium seating assigned seatingJane Roberts
Jane Roberts has reported in Memphis for more than 20 years. As a senior member of The Daily Memphian staff, she was assigned to the medical beat during the COVID-19 pandemic. She also has done in-depth work on other medical issues facing our community, including shortages of specialists in local hospitals. She covered K-12 education here for years and later the region’s transportation sector, including Memphis International Airport and FedEx Corp.
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