The AM/DM podcast: Poplar Plaza’s experiment in the experiential
Poplar Avenue and Highland Street has been a landmark corner for years, in part due to Poplar Plaza’s second-floor exterior facade.
Longtime Memphians may remember a giant Elvis — in gold lamé — in the window when the space housed the Spin Street record store — or more recently, promotional University of Memphis graphics.
Now the owners of Poplar Plaza are taking a new strategy with leasing for the shopping center, something they are calling dwell time.
Commercial real estate reporter Andy Ashby is here to talk about what exactly they are trying to do and why.
Join us.
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AM/DMMary Cashiola
Mary Cashiola has been a Memphis journalist for nearly two decades, beginning her career covering city government and local neighborhoods at the Memphis Flyer before being hired by Memphis Mayor A C Wharton’s administration.
Before joining The Daily Memphian, she was the managing editor of the Memphis Business Journal, which was named one of the top 10 Best Designed Newspapers in the world by the Society of News Design while she was there.
She also has a background in advertising, with a focus on higher education and the hospitality industry.
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