Billions of impressions from Tyre Nichols’ death shapes outsiders perception of Memphis
A billboard campaign is running in other large cities, such as Chicago, San Francisco, Dallas and New York, highlighting the tagline, “Memphis has soul.” (The Daily Memphian file)
Efforts to brand the city paying off despite crimes, data shows.
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Memphis Brand Initiative Eliza Fletcher Ezekiel Kelly David FrenchSamuel Hardiman
Samuel Hardiman is an enterprise and investigative reporter who focuses on local government and politics. A native Rhode Islander who lives in Midtown, he enjoys tennis, golf and reading.
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