Billions of impressions from Tyre Nichols’ death shapes outsiders perception of Memphis
A billboard campaign is running in other large cities, such as Chicago, San Francisco, Dallas and New York, highlighting the tagline, “Memphis has soul.” (The Daily Memphian file)
Efforts to brand the city paying off despite crimes, data shows.
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Memphis Brand Initiative Eliza Fletcher Ezekiel Kelly David FrenchSamuel Hardiman
Samuel Hardiman is an enterprise and investigative reporter who focuses on local government and politics. He began his journalism career at the Tulsa World in Tulsa, Oklahoma, where he covered business and, later, K-12 education. Hardiman came to Memphis in 2018 to join the Memphis Business Journal, covering government and economic development. He then served as the Memphis Commercial Appeal’s city hall reporter and later joined The Daily Memphian in 2023. His current work focuses on Elon Musk’s xAI, regional energy needs and how Memphis and Shelby County government spend taxpayer dollars.
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