Billions of impressions from Tyre Nichols’ death shapes outsiders perception of Memphis

By , Daily Memphian Updated: April 11, 2023 2:55 PM CT | Published: April 11, 2023 1:34 PM CT

Efforts to brand the city paying off despite crimes, data shows. 

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Memphis Brand Initiative Eliza Fletcher Ezekiel Kelly David French
Samuel Hardiman

Samuel Hardiman

Samuel Hardiman is an enterprise and investigative reporter who focuses on local government and politics. A native Rhode Islander who lives in Midtown, there’s a good chance he is Midtown Donuts' top customer.


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