Memphis reaps benefits from hosting Nike EYBL yet again
Memphis Sports & Events Center at 995 Early Maxwell Blvd. at Liberty Park hosted the Nike Elite Youth Basketball League, April 26-28, 2024. (Parth Upadhyaya/The Daily Memphian)
Norton Hurd IV’s Team Thad went 2-1 in Nike EYBL’s Session 1 in Memphis. But the real win for Hurd was the economic boost and positive publicity his city was provided by hosting the prestigious event.
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Nike EYBL college basketball recruiting sports tourism Memphis Sports & Events Center Team ThadParth Upadhyaya
Parth Upadhyaya covers the Memphis Tigers men’s basketball team. A Raleigh, N.C., native and a graduate of UNC-Chapel Hill’s Hussman School of Media and Journalism, Upadhyaya is a longtime college hoops junkie. Prior to joining The Daily Memphian in 2022, he covered high school sports in western Pennsylvania for the Beaver County Times and Penn State football for the Centre Daily Times.
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