Tennesseans’ pick for new license plate revealed

By , Daily Memphian Updated: October 06, 2021 1:31 PM CT | Published: October 06, 2021 1:31 PM CT

Last month, more than 300,000 Tennesseans chose from four new license plates designed by Memphis-based digital marketing agency Speak Creative.

The winning selection, which received 42% of the vote, has now been revealed.


Memphis firm designs new Tennessee license plates


“The winning design is a nod to the 1950s-era plate with the stylized outline in the shape of Tennessee,” said Speak Creative CEO and founder, Jacob Savage. “We also included the tri-star which represents the three grand divisions of the state, and the bold, deep blue background mirrors the blue in our state flag. Overall, we love the design and think it’s a celebration of our entire state.”

The new plate still includes “Tennessee,” “Volunteer State” and “TNvacation.com” as required by state law. 

Tennessee residents can get their new plates online and in person beginning Jan. 3, 2022 as they complete their new tag renewal. 

The previous green hills plate design was adopted in 2006, with minor changes made in 2017. 

Topics

Governor Bill Lee Speak Creative TN License Plates License Plate Renewal
Jasmine McCraven

Jasmine McCraven

Jasmine McCraven considers herself to be a music enthusiast and believes that she makes the best playlists ever. She is a graduate of Middle Tennessee State, but couldn’t wait to move back home to Memphis for the best food and culture in Tennessee.


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