Opinion: The lesson from the World Cup is that Memphis needs to promote more local musicians
Beale Street on Monday, May 1, 2023. (Mark Weber/The Daily Memphian file)
Andrew Tawfik
Andrew Tawfik, PhD, is associate professor of Instructional Design & Technology at the University of Memphis and director of the university’s Instructional Design & Technology Studio.
“Memphis could be at the epicenter of the next music revival, much like Nashville and country music has enjoyed over the last 15 years. Yet so many of the discussions here today focus on promoting the music infrastructure, with very little about musicians themselves.”
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