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Varsity Spirit cheers new smudge-proof beauty line

By , Daily Memphian Updated: March 11, 2024 5:59 AM CT | Published: March 11, 2024 4:00 AM CT

The idea got legs when a cheerleader, working a college internship at Batallure Beauty in New York, saw a need for cosmetics for young athletes. The rest was form and fortitude.

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Varsity Spirit Varsity Beauty cheerleading competitive cheerleading Subscriber Only

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Jane Roberts

Jane Roberts

Jane Roberts has reported in Memphis for more than 20 years. As a senior member of The Daily Memphian staff, she was assigned to the medical beat during the COVID-19 pandemic. She also has done in-depth work on other medical issues facing our community, including shortages of specialists in local hospitals. She covered K-12 education here for years and later the region’s transportation sector, including Memphis International Airport and FedEx Corp.


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