Varsity Spirit cheers new smudge-proof beauty line

By , Daily Memphian Updated: March 11, 2024 5:59 AM CT | Published: March 11, 2024 4:00 AM CT

The idea got legs when a cheerleader, working a college internship at Batallure Beauty in New York, saw a need for cosmetics for young athletes. The rest was form and fortitude.


Varsity Spirit Varsity Beauty cheerleading competitive cheerleading Subscriber Only

Thank you for supporting local journalism.

Subscribers to The Daily Memphian help fund our not-for-profit newsroom of nearly 40 local journalists plus more than 20 freelancers, all of whom work around the clock to cover the issues impacting our community. Subscriptions - and donations - also help fund our community access programs which provide free access to K-12 schools, community organizations, and more. Thank you for making our work possible.

Jane Roberts

Jane Roberts

Longtime journalist Jane Roberts is a Minnesotan by birth and a Memphian by choice. She's lived and reported in the city more than two decades. She covers business news and features for The Daily Memphian.


Want to comment on our stories or respond to others? Join the conversation by subscribing now. Only paid subscribers can add their thoughts or upvote/downvote comments. Our commenting policy can be viewed here