At Edmundson Berry, EQ is as big as balance sheet
Ken Edmundson (left) and Shad Berry — outside their East Memphis office — are partners in the Edmundson Berry Group. (Patrick Lantrip/The Daily Memphian)
Today, about 50% of clients at the Edmundson Berry Group are paying extra to improve their emotional intelligence, also called emotional quotient or EQ. They work on traits like self-awareness, the quality of their self-talk and how they relate to another’s joy or pain.
“We’re leading leaders through a process of connecting with their own emotional state and well-being while simultaneously tackling the economy and really important issues that are facing their businesses,” Shad Berry said.
“We’re bringing all that into the same conversation as opposed to keeping them very detached.”
It’s not mushy, woo-woo, he said, because Edmundson Berry uses nationally recognized assessments to categorize their clients’ anxiety levels.
About 40% score in the anxious category — intense, emotional worriers who don’t quickly get over things.
“If you lump all those traits together, it’s called anxiety,” partner Ken Edmundson said. “If you’re one of those, you’ve got to deal with it.”
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Berry Edmundson Group Ken Edmundson Shad Berry Kardia Collective Subscriber OnlyThank you for supporting local journalism.
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Jane Roberts
Longtime journalist Jane Roberts is a Minnesotan by birth and a Memphian by choice. She's lived and reported in the city more than two decades. She covers business news and features for The Daily Memphian.
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