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Decked for hauls: How local businesses charm holiday shoppers

By , Daily Memphian Updated: December 03, 2024 6:07 AM CT | Published: November 29, 2024 4:00 AM CT

As far as holiday traditions go, post-Thanksgiving shopping is almost on par with a turkey dinner for many Americans. 

The National Retail Federation said it anticipates a record number of shoppers this holiday weekend: 183.4 million, up from 182 million in 2023. 

“Even though holiday shopping continues to pull forward, some of the busiest shopping days of the year are during the five-day Thanksgiving weekend,” said Katherine Cullen, the federation’s vice president of industry and consumer insights.

Local, independent retailers said they’re optimistic about drawing in-person shoppers this holiday season by offering unique items and personalized gift recommendations in a warm, welcoming environment. 

Laura Salvati of One Cozy Home, a home decor shop in Collierville’s Carriage Crossing, said she’s curating an attentive in-store experience for her customers. 

“When people come in, they can ask me questions and I can help them pick the perfect gift,” she said. “It’s a personalized, cozy shopping experience you can’t get when you add something to your cart on Amazon.” 

This is the second holiday shopping season for One Cozy Home, which opened about a year ago.

“A lot of new people are finding me, so I’m hoping foot traffic will increase now that the holiday season is here,” Salvati said. 

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Aisling Mäki

Aisling Mäki

Aisling Mäki has spent the better part of two decades writing about Memphis. A former digital journalist for WMC Action News 5 and staff reporter for Memphis Daily News, her work has also appeared in The Commercial Appeal, High Ground News, I Love Memphis, Inside Memphis Business, The Memphis Flyer, Memphis Parent, Memphis Magazine and Tri-State Defender. 


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