Practical Magic: How The Broom Closet makes a niche shop serviceable to a wide audience
Emily Gunther is co-founder and manager of The Broom Closet at 552 S. Main St. (Noah McLane/The Daily Memphian)
Emily Guenther was stuck in a passionless job reviewing car sale ads 13 years ago, dreaming of opening a small herb shop in her hometown someday.
Then, in 2014, the dream became a reality, but only after misfortune struck.
She was let go from the ad firm, and her husband, Stephen, convinced her it was now or never in terms of chasing her dream.
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The Broom Closet Emily Guenther Roy Tanksley Chance Hyde Subscriber OnlyThank you for reading The Daily Memphian. Your support is critical.
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Noah McLane
Noah McLane reports on business for The Daily Memphian. He was born and raised in Tennessee and attended journalism school at Middle Tennessee State University, where his passion for community-focused storytelling blossomed.
Prior to writing for the business section, Noah was the editor-in-chief of his college newspaper, worked on general assignment for the Jackson Hole News & Guide in Jackson, Wyoming, and was most recently the statehouse reporter for The Daily Memphian.
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