Opinion: What’s in a name? Put it to the Snuff test and find out
Rendering shows the pedestrian plaza at the planned Snuff District development. (Courtesy Fleming Architects)
Dan Conaway
Dan Conaway is a lifelong Memphian, fascinated and frustrated with his city, but still in love. A columnist since 2010, his distinguished advertising career has branded ribs in the Rendezvous and ducks in The Peabody, pandas in the zoo and Grizzlies in the NBA. Stories in Memphis tend to write themselves. He’s helped a few along. Two book collections of his columns have been published.
Few companies understand what cub copywriters know: the public will shorten anything that’s too long for their use.
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