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Opinion: What’s in a name? Put it to the Snuff test and find out

By , Daily Memphian Updated: April 23, 2021 4:00 AM CT | Published: April 23, 2021 4:00 AM CT
<strong>Rendering shows the pedestrian plaza at the planned Snuff District development.</strong> (Courtesy Fleming Architects)

Rendering shows the pedestrian plaza at the planned Snuff District development. (Courtesy Fleming Architects)

Dan Conaway
Daily Memphian

Dan Conaway

Dan Conaway is in a lifelong relationship with his city. They fight, but they get back together. His new book – “In a Colorful Place” – is a collection of his columns and the columns of Otis Sanford.

Few companies understand what cub copywriters know: the public will shorten anything that’s too long for their use.

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