Guerrilla Sales & Marketing: Say no to spray and pray

By , Guest Columnist Updated: March 21, 2023 9:06 PM CT | Published: March 21, 2023 9:06 PM CT
Ashley Sullivan
Guest Columnist

Ashley Sullivan

Lead Generation Specialist for RedRover Sales & Marketing Strategy, Ashley Sullivan is a results driven marketing professional with a passion for analytics and strategy development. Learn more at

Eighty-four percent of businesses using ABM say it delivers higher return on investment than other marketing campaigns.


Account-based marketing


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