‘The portal never sleeps': Bluff City Collective and Memphis NIL deals
A Q&A with BCC Director Hunter Story sheds light on how the Memphis basketball program’s official NIL partner does business with Memphis Tigers players.
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Memphis Tigers Memphis Tigers Basketball NIL Bluff City Collective Hunter Story Tyreek SmithJohn Martin
John Martin is a contributing college sports columnist for The Daily Memphian. Martin is a lifelong Memphian who’s covered the Memphis Tigers’ basketball program for more than a decade. Before joining The Daily Memphian team, he was the Memphis beat writer for The Athletic. Currently, he is the co-host of the Jason and John Show on 92.9 FM ESPN, weekdays at 11 a.m. Martin is a graduate of White Station High School and the University of Memphis.
Parth Upadhyaya
Parth Upadhyaya covers the Memphis Tigers men’s basketball team. A Raleigh, N.C., native and a graduate of UNC-Chapel Hill’s Hussman School of Media and Journalism, Upadhyaya is a longtime college hoops junkie. Prior to joining The Daily Memphian in 2022, he covered high school sports in western Pennsylvania for the Beaver County Times and Penn State football for the Centre Daily Times.
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